Curtains for 2008 are coming down in few days from now and for those who see the developments the years witnessed, for instance the latest technology devices of 2008, it had been all advanced devices that might carry out intensive and unbelievable duties. After we start to grasp the breadth and depth of the Cultural media Zeitgeist, we then start to wrap our hand around the technological, economical, occupational, spatial and cultural nature of how and why users or shoppers are held hostage of those converging technological gizmos and their disseminated zines and memes: that their effect and affect on us and how this has modified and shifted the Media Ecology paradigm form the standard modes of Mass Info.
My need is that as we move deeper and deeper into this technologically advanced society, we continue to value the human expertise. The media right this moment has power far beyond our widespread understanding of the spirit of the instances. Which means, what Rushkoff is saying about us taking and hoarding info, properly, the same people who designed these potentialities into the new technological devices which can be sporting each month, so it now appears, what we take and use, and our giving details about ourselves can be taken and utilized by others.
With advent in know-how, mobiles had been invented that allowed customers the freedom to entry calls when shifting around. It is a description of the best way through which an autonomous know-how is in strategy of taking over the normal values of each society with out exception, subverting and suppressing these values to produce eventually a monolithic world culture wherein all non-technological difference and selection is mere look”.
That is their answer to the question What is the drawback to which the brand new applied sciences are the answer?â€ I might recommend a modification of the question by placing it this way: What was the 19th-century drawback to which these applied sciences are an irrelevant answer?â€ By putting it this fashion, I imply to say that the issue of getting data to people quick and in varied types was the principle technological thrust of the 19th century, beginning with the invention of telegraphy and pictures in the 1840s.
Either way, extreme types of technological determinism have been criticized for leaving us feeling politically helpless, suiting the needs of these with actual energy in society by performing the conservative function of preserving the socio-political established order. Within the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite.